Hot Seven

How to play Hot Seven

Citizens gaming analyst Jordan Bender wrote in a 16 Sept. note that with the NFL season now under way: “Genius should benefit from increased spending across both traditional sports betting and the emerging prediction market industry.”

Added Bender: Genius’ recent deals with Kalshi and Polymarket “have provided an incremental positive catalyst for [Legend founder] Mr Kisberg and team”.

“We think investors will be looking for signs that Genius can leverage Legend’s relationship to capture a larger share of the rapidly expanding sports betting and prediction market opportunity,” he aded in a note this week.

What is Hot Seven?

If the research firm’s $190 billion taker volume estimate proves accurate, it’d represent a more than eightfold increase from the $22 billion taker turnover seen last year.

Potentially boding well for the Macquarie forecast are at least two factors. First, there are signs of turnover increases across a variety of yes/no exchanges. Second, volume surged to start September with those spikes arriving even before the NFL season kicked off.

As Macquarie analyst Chad Beynon points out, prediction markets generated $4.3 billion in taker volume during the first week of September without any help from the NFL, building on momentum from the 2026 World Cup. However, the NFL’s impact was immediate, with taker volume hitting a daily record during Week 1 of the campaign.

About Hot Seven

Vegas Matt made headlines recently after claiming that The Venetian escorted him off its property after he won a $400,000 jackpot on a Phoenix Link slot machine—a story that fueled widespread debate over how major resorts manage high-profile casino influencers on their gaming floors.

Young—whose previous credits include 2024’s Stealing Jokes starring Michael Rapaport; 2019’s Adam, starring Aaron Paul and Jeff Daniels; and My Man Is a Loser starring John Stamos—told The Hollywood Reporter that Morrow hired him directly to adapt his life.

“I was immediately drawn to the human side of his journey,” Young told the trade outlet, describing the project as a “rags-to-riches drama” tracing Morrow’s evolution from dedicated husband and father to viral gambling personality.