Big Money Frenzy

What is Big Money Frenzy?

Founded by Vicente Torrejón and Dávid Márk Gábor, OmniLogic has developed a reputation over more than a decade by delivering sportsbook technology to regulated lottery operators and members of the World Lottery Association (WLA).

The leadership team highlighted access to OpenBet’s wider scale, capabilities and product portfolio as a significant benefit of the deal.

Its platform supports omnichannel betting across the EMEA region, with integrated trading, risk management and back-office functionalities. 

How to play Big Money Frenzy

“When we started this journey, my only vision was: ‘Let’s not be writing code in August,’” Grenstad says.

Cubeia set out to remove coding as the constraint on software development, but in doing so, the company has discovered that coding was only one constraint in a much larger system. As the bottleneck moves, so do the demands on the organisation: towards domain knowledge, product thinking, quality, prioritisation and understanding what customers need.

The technology itself has therefore become less important to the story.

How to play Big Money Frenzy

Participants broadly accepted the principle that gambling information should be transparent and accessible, but many reported difficulty interpreting or using it effectively in practice. 

Technical data such as odds and rules were often obscured by delivery timing that came too late to influence decisions. 

This sense of understanding was also described as something that needed to be maintained continuously, rather than achieved only once and then relied upon.